Don’t think Beyoncé can get any bigger? Just wait until she’s single.
So don’t sweat the reports that Jay Z and Queen Bey’s six-year marriage is over, because the “Single Ladies” singer will only get more powerful when she adds “single mother” to her glittering résumé.
“She is going to be the most powerful woman in the world, hanging out with Michelle Obama and Oprah Winfrey and Blue Ivy and talking about being a single mom,” says one crisis coach who has helped other celebs move to Splitsville. “The goddess suddenly becomes even more relatable to women everywhere.”
Kevin Mazur A breakup with Jay Z could enhance Beyoncé's career, making her not just cool but a relatable single mom. True, the couple can say goodbye to their carefully crafted image as the first family of hip hop — the one that’s turning the “On the Run” tour into a $100 million juggernaut. But Jay Z and Beyoncé’s other business ventures — his 40/40 clubs and sports agency, her Pepsi and L’Oreal deals — will thrive because the two never rode each other’s coattails.
“Jay’s deals were Jay’s deals, and Beyoncé’s deals were Beyoncé’s deals, and there was very little overlap besides this tour,” says Ryan Schinman, CEO of Platinum Rye Entertainment.
Mr. and Mrs. Carter enjoyed a meteoric rise together over the last 12 years. They’re the king and queen of cool, living in Tribeca, hanging out with the Obamas, sitting courtside at Nets games and sunning in Saint-Tropez.
But Bey would benefit more from a split — especially if Hova’s infidelity is the reason.
“Her brand is all about being fierce and being a strong woman and not needing a man to make her happy,” says the crisis coach. “But if more cheating rumors come out, and she looks like she is standing by her man, that might hurt her more, professionally, than leaving him.”
So far, the Carters are following the public breakup playbook to the letter, continuing to perform sold-out shows on their world tour and carefully curating Beyoncé’s Instagram account to show a picture-perfect family.
If more cheating rumors come out, and she looks like she is standing by her man, that might hurt her more, professionally, than leaving him.
It’s a bit like how “Newlyweds” spouses Jessica Simpson and Nick Lachey choreographed their Thanksgiving 2005 breakup.
“Jess and Nick stopped being a real couple months before they announced the split,” dishes a top celeb and crisis expert familiar with their separation.
WIN MCNAMEE / POOL/EPA Hip hop's first family: Jay Z and Beyoncé attend President Obama's inauguration in 2013. The problem wasn’t the divorce but the divorcées: “Unlike Bey and Jay, neither had much talent. Their talent was being an adorable couple,” says the expert. “Once that ended, so did they. Their whole brand was based on them as newlyweds!”
The Carters, on the other hand, were famous individually before getting together. And as long as they keep the breakup positive, “nobody is not going to use Jay Z or Beyoncé for endorsements,” Schinman adds.
They’re already ridiculously rich, so neither one has any reason to profit from their split with a paid sit-down interview or a tell-all book. But Beyoncé will still feed her fans through a gauzy Instagram account featuring her holding hands with Blue Ivy, reading an inspirational book or smiling with her sister, Solange, who broke the couple’s carefully crafted image with her elevator beatdown of Jay Z in May.
“Beyoncé uses social media as a way to really own her brand, and she should keep the breakup off there,” said social-media guru Mark Zablow, CEO of Cogent Entertainment Marketing. “I tell my clients all the time that you want to have a very clean brand image. You can take down a tweet or take down an Instagram, but everyone screengrabs everything immediately, so a deleted post can still live on forever.”
And Jay, for his part, can cleverly profit off of this breakup by teasing the reasons in song lyrics.
“Jay Z is never going to talk about this,” says Zablow. “He’s going to make a couple of great records about this, sell a couple million copies, do another world tour, and while everyone is guessing what his lyrics mean, he just put another $100 million in his pocket and made the folks at Live Nation a little richer, too.”
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